New Time Saving PT Tools on www.regalbeloit.com
Publishing Date: July, 2020
Join Digital Marketing Specialist Matthew Clemens and host Carmen Ek as they discuss the new, efficient tools now available on www.regalbeloit.com for Power Transmission Solutions products. By merging three websites to one, we gain many news capabilities to help our customers be successful. Users can now go to regalbeloit.com to get the information they need on Sealmaster®, Morse®, McGill®, Browning®, Kop-Flex®, Hub City®, System Plast®, Grove Gear®, Jaure®, Durst®, Milwaukee Gear®, Rollway® and Foote-Jones®.
Season #: 1 Episode #: 6
For more information, be sure to checkout the links and resources below:
- Regal’s Power Transmission Products Migrate to New Website informational page.
- Regal’s Power Transmission Products Migrate to New Website - Flyer.
New Time Saving PT Tools
Carmen: This is Community News on the Air, brought to you by Regal® Power Transmission Solutions. I'm your host Carmen Ek, and in this podcast series, we'll be sharing tools, tips and new innovations to address some of the tough challenges our customers face. Overall, my goal is to help our customers' employees be successful.
Welcome everyone, to Community News on the Air. Today we're talking about the new home for our brands that were on RegalPTS.com, HubCity.com, and GroveGear.com.
To give us the inside scoop is our digital marketing specialist and my friend and colleague Matt Clemens. Matt, welcome, and thanks for being here.
Matt: Hi, Carmen. It's great to be here today.
Carmen: This update has been greatly anticipated. And I'm really excited about the efficiencies this will create for our customers. Because we're merging three websites into one, plus we gain many new tools with this transition.
So, where should we now direct our customers who used to visit RegalPTS.com, GroveGear.com, and HubCity.com?
Matt: It's a great question. Customers can now go to RegalBeloit.com to get the information that they need on bearings, gearing, couplings, conveying and mechanical power transmission products.
Carmen: Wow, I think this is just great. So now all the information is in one location, and I really think that's going to save our customers time. Plus, this is also where Leeson® and Marathon® Motors are located as well. So Regal does have all products and brands now in one place. Again, I just think that's so great. Going to save our customers time.
So tell us about some of the new tools and features our customers are going to gain with this update.
Matt: Absolutely. Consolidation brings robust functionalities to our distributors are OEMs, and our end users who can now save time while browsing a new and improved product catalog interface.
These features include everything from Category to Product drill down, high quality, 360 degree images of thousands of products, a faceted search, an enhanced 2D and 3D computer-aided design tools, all in this new environment.
Overall, we're really striving to provide our customers with better insights for better decision making.
Carmen: So my ears really perked up when you mentioned 360 degree images. Tell me more about that.
Matt: Think about how consumers shop online. Many customers will want to look at every angle of an image. Take a shoe, for example. See the front of it, the back, the side, maybe even spin it all the way around, so you can see every inch of stitching on that shoe. We now offer this feature of many of our products on our own website.
So take an NP16 Sealmaster® bearing. You can now see every angle of the bearing, including the ability to zoom in to the nameplate and read the nameplate.
Carmen: Wow. I think that with all of the new people in our industry these days, being able to zoom in, see the nameplate, really get a sense for the product that they really want to purchase, is going to be great. I'm thrilled that we can now offer this robust experience.
You also mentioned product drill down. What will this capability allow me to do?
Matt: That's a great question. Recent statistics show that up to 69% of people shop online today. But how does each person navigate to the product that they want to purchase? Our new site allows customers to shop through different paths including product, brand, or even industry.
Someone may have a preference for a Sealmaster or Hub City® product and will tend to research, navigate and browse through a site using this method. Other people do not have a brand preference and instead only know that they need a bearing, a gear reducer or even a coupling. These people could then browse and navigate through the product drill down method. Basically, it allows people to get to the product need using the preferential method that they are used to shopping online today.
Carmen: I really see this as a customized experience for the individual, depending on their need, which I really think our customers are going to love.
That's really neat. We have a little time left. So can you give us some insight into the faceted search? Also cover a little bit about our new product comparison feature.
Matt: Absolutely. The faceted search are what you are typically used to seeing in many popular online shopping websites today. Facets are the selection options that appear usually on the left side of the website, and they allow you to further click to refine the product search to narrow down the available options to a manageable set. Think of it as shortcuts, if you happen to know the exact specifications of the product you want to purchase.
Product comparison allows you to cross-compare a subset of up to three products to see the differences between them. For example, you can choose up to three bearings to compare seal, locking and lubrication types. For gearing, you can also compare the weight, product size and gear type for up to three items as well.
Carmen: I can see this really helping our customers customize their experience depending on their individual need. I really think that our customers are going to love the ability to do that.
So, Matt, thank you for everything you've done to help us transition our products to RegalBeloit.com. I think this will give our customers a better experience, and overall it's going to save them time. So thank you so much for being here today. Really appreciate it.
Matt: Thank you for having me.