Regal Releases 360-degree, High-resolution Product Images on Website

360 Motors View

Offered for Marathon® and Leeson® motor brands offer rotatable, high-clarity view of products

BELOIT, Wis., May 14, 2018 — Regal Beloit Corporation, a leading manufacturer of electric motors, electrical motion controls, power generation and power transmission components, announced it has released 360-degree, high-resolution product photography on its website. Each spin is comprised of up to 72 high-resolution photos, providing a level of image clarity that makes product labels legible. This enhancement is the next step in the company’s phased approach to implement enhanced digital content.

The Regal® website, launched in June 2017, builds on the previous website design through a more robust product evaluation experience and will continue to evolve to meet the most sought-after features requested by customers.


“Our goal is to revolutionize our users’ online experiences with a website that offers significantly enhanced digital content over other industrial B2B websites. The details available in our new images enable users to make accurate buying decisions to help ensure they are selecting the correct part,” said David Lindsay, manager of performance excellence, Regal Beloit America, Inc.

“We also focused on the sizes of the images to allow for a balance between providing the desired level of clarity with enabling optimal load times. Furthermore, with our mobile-first web strategy, we had to consider the ideal size for hand-held devices as well as desktop users,” said Gary Thompson, IT applications architect, Regal Beloit America, Inc.

The 360-degree, high-resolution product photography is stored in a product information management (PIM) system. This PIM system functions as a repository for data that can be used on the site or made available to channel partners. It is currently available for Marathon® and Leeson® motors, with plans to expand to other brands.

To view new features, enhancements and product information on the Regal® website, click here.

About Regal Beloit Corporation
Regal Beloit Corporation (NYSE: RBC) is a leading manufacturer of electric motors, electrical motion controls, power generation and power transmission products serving markets throughout the world. The company is comprised of three business segments: Commercial and Industrial Systems, Climate Solutions and Power Transmission Solutions. Regal is headquartered in Beloit, Wisconsin, and has manufacturing, sales and service facilities throughout the United States, Canada, Latin America, Europe and Asia. For more information, visit RegalBeloit.com