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January 31, 2007

GE ECM by Regal-Beloit Unveils ThinkTank™, the New Brand Identity for its Premium ECM Blower Motors

(Fort Wayne, IN): GE ECM by Regal-Beloit has announced the creation of ThinkTank™, the company’s new product brand name for its line of premium ECM residential HVAC blower motor products.

“ThinkTank™ products represent the cutting edge of motor technology available today: true variable-speed products with unsurpassed efficiency and advanced features such as constant airflow and climate profiles,” explained Paul Selking, Industry Leader for Residential ECM Products. “For more than 15 years, ThinkTank™, including the 2.3 and 2.5 models, have been delivering the highest comfort and efficiency in the industry. Now we have a name that represents their field-proven intelligence and reliability".

ThinkTank™ products can be found in HVAC equipment from every major residential HVAC manufacturer, as new high-performance furnaces, heat pumps and air-conditioners are already using the motors.

Going forward, all premium GE ECM motors will feature the ThinkTank™ brand name, including the newly released ThinkTank™ 3.0, the sixth-generation motor that features the serial-communicating AirKom™ operating system and new, patented BlaKBox™ diagnostic technologies.

Said Selking, “Whereas our standard ECM X13 motor is built to be a simply, high-efficiency replacement for PSC motors, our ThinkTank™ line of premium ECM motors will continue to provide unsurpassed efficiency and comfort for homeowners, as well as easier service for contractors.”

ThinkTank™ motors build on Regal-Beloit's field-proven ECM technology. Their brushless-DC, permanent-magnet designs continue the premium ECM's 20-year legacy of success with millions of commercial and residential installations worldwide. For more information and other ECM product support, contractors can go to: www.theDealerToolbox.com.

GE ECM by Regal-beloit is the residential HVAC industry leader in ECM technology.

Regal-Beloit Corporation is a leading manufacturer of electrical and mechanical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wisconsin, and has manufacturing, sales, and service facilities throughout the United States, Canada, Mexico, Europe and Asia.
For more information please contact:
Paul Selking
ECM Residential Industry Leader
260-416-5488

Email: Paul.Selking@regalbeloit.com
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Regal-Beloit Corporation
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Beloit, Wisconsin 53511 - 6254
Phone: (608) 364-8800
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